Client: Complete Financial
Project: Corporate Branding
Skills: Logo design, Corporate branding
I was asked to undertake a overhaul of Complete Financial’s corporate branding design, originally known as Complete Financial Fitness.
They were looking to have a clean & professional modern look to their logo & associated marketing literature, as well as a new website design.
I designed a brand element icon based on series of concentric, expanding circles (ripples in water) signifying growing investments from a central point, & paired with a clear modern typeface.
For the colour scheme I chose a toned down blue for confidence & stability, with a dark grey, over a black, to soften the look. Also introducing a secondary serif typeface across the brand, to help create a feeling of tradition.
Let’s get you on brand.
If you’re ready to build a brand that looks credible, consistent, and built to last – with clear thinking and a genuinely personal approach – drop me a message. I’d love to hear what you’re planning.
Kickstart your business with a professional & memorable brand identity.