Client: Eastbourne Ashridge Circle
Project: Logo and Branding Design
Skills:
Local community organisation branding
This charity logo design project was created for Eastbourne Ashridge Circle, a long-established community organisation and lecture group based in Eastbourne. The brief was to refresh a dated logo with something simple, clear and timeless, while remaining neutral in tone and suitable for a wide audience.
Logo concept inspired by location
The final design features a seagull in flight, created by combining the initials ‘a’ and ‘e’ into a single, distinctive icon. With a subtle twist, the shape also references the South Downs above the sea, with the bird echoing the Beachy Head cliffs — a quiet nod to the charity’s coastal roots without relying on obvious imagery.
Paired with a clean sans-serif typeface, the finished logo is clear, approachable and flexible, working comfortably across print and digital materials. The result is a thoughtful piece of logo design for a localcommunity group, designed to stand the test of time.
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