Client: McCrudden Partnership
Project: Brand identity design
Skills: Brand architecture design, Brand Development, Logo Design
A new brand architecture design for McCrudden Training, having developed their original logo way back in 2007, I was asked to carry out a extensive brand redevelopment, the company were restructuring as McCrudden Partnership.
For the icon element of the logo design I took the initial letter and split this into two elements, representing a working together, with the main coloured item in the forefront representing the learner, the rear element the trainer, indicating a supporting role.
The simplicity of the main brand architecture design, allows for a very simple solution for the sub-branding, with just a simple colour palette to differentiate between the sub divisions.
Let’s get you on brand.
If you’re ready to build a brand that looks credible, consistent, and built to last – with clear thinking and a genuinely personal approach – drop me a message. I’d love to hear what you’re planning.
Kickstart your business with a professional & memorable brand identity.