Client: The Park Lane Group
Project: Brand modernisation
Skills: Logo Design, Corporate Branding, Logo Update, Brand Modernisation
I was asked by one of my long-term clients, East Sussex property developers The Park Lane Group, to undertake a brand modernisation of their original logo. The brief, to retain the lion & classical feel, but, to create a more modern feel to the brand.
I began by redrawing the lion icon, simplifying the appearance, creating a cleaner, sharper look. Also giving the brand a lift by replacing the 1980s maroon, with a more dynamic & powerful deep red, removing the golden gradient, to creating a minimalist style single colour brand, that works across a range of projects.
Replacing the outdated typeface with Baskerville, a classical serif font, retaining a traditional feel, then pairing with a modern san serif typeface across the marketing literature created a valuable brand modernisation.
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If you’re ready to build a brand that looks credible, consistent, and built to last – with clear thinking and a genuinely personal approach – drop me a message. I’d love to hear what you’re planning.
Kickstart your business with a professional & memorable brand identity.