Upskill your business with a first-class website development

Redevelopment for Gas Training Website

Working in collaboration with Jello PR, I was commissioned to redevelop the existing website for Viva Gas Training, a specialist gas training centre based in Halifax, Yorkshire. The company provides professional training courses for heating installers and engineers, ensuring they have the necessary qualifications and skills to work in the industry.

The primary objective of this project was to create a modern, user-friendly website that would effectively promote Viva Gas Training’s courses and enhance their digital marketing efforts. To achieve this, I designed and developed a bespoke WordPress website, incorporating custom-built sections to showcase their full range of training courses. Additionally, I developed a dedicated section for customisable landing pages, specifically designed to work in tandem with their PPC (pay-per-click) campaigns. This feature enables the client to create targeted marketing pages that align with their advertising efforts, helping to improve conversions and attract the right audience.

To ensure easy navigation and accessibility, the website design has been strategically structured into distinct training sectors, each represented by bold colours to clearly differentiate course categories. A custom navigation system was also implemented, which reveals itself upon scrolling, making it easy for users to explore different sections of the website without feeling overwhelmed.

Beyond structure and design, the website has been optimised to drive organic traffic through a dedicated blog section, which is used extensively to publish industry insights, training updates, and relevant content that attracts potential trainees. Throughout the site, I placed prominent and clearly defined calls to action, ensuring that visitors can quickly find course information, make enquiries, and book training sessions with ease.

Since its relaunch, the Viva Gas Training fully-managed website has significantly improved user engagement and course sign-ups, providing a professional, high-converting platform to support the company’s continued growth in the gas training sector.