McKinney & Co
A tailored digital showcase for a British interiors brand
Luxury interiors website design for Mckinney & Co
Client: McKinney & Co
Project: Luxury interiors website design & development
Skills: Luxury interiors website design, Product showcase development, Custom coding, Hosting & website maintenance
Mckinney & Co manufacture bespoke curtain poles and handcrafted finials inspired by traditional British interiors, supplying luxury homes, interior designers and international clients across the world.
The website was designed as a visually rich product showcase – presenting the craftsmanship, materials and detail behind the brand in a way that feels refined, elegant and easy to explore.
Rather than functioning as a conventional eCommerce store, the site focuses on presentation, inspiration and enquiry generation, helping position Mckinney & Co as a premium interiors manufacturer within the luxury home furnishings market.
A digital showroom for a heritage brand
The project centred around creating a website that reflected the same level of quality and attention to detail found within the products themselves.
Drawing influence from traditional British interiors, the overall design balances classic styling with modern usability – allowing large imagery, material finishes and product detail to take centre stage without overwhelming the user experience.
The result is a clean, catalogue-led website that feels more like a digital showroom than a typical product directory.
For brands operating within the luxury interiors sector, presentation matters just as much as functionality.
The website was carefully structured to allow visitors to browse collections naturally, discover inspiration and explore the finer details of each product range through elegant layouts, large photography and considered typography.
Spacing, pacing and imagery all play an important role throughout the experience – giving the content room to breathe while reinforcing the premium feel of the brand.
Designed for interior designers & international clients
Mckinney & Co supply clients internationally, particularly within the United States, while also working closely with interior designers and specification-led projects.
The website therefore needed to communicate both heritage craftsmanship and professional credibility to a global audience.
Clear navigation, structured product categorisation and intuitive layouts help visitors quickly find relevant collections, while the refined visual approach supports the high-end positioning of the business.
Catalogue functionality without the eCommerce clutter
Not every product-led website needs a shopping basket.
For bespoke and specification-focused interiors brands, the website often works more effectively as a curated showcase – encouraging enquiries and conversations rather than quick online transactions.
This approach allows the focus to remain on craftsmanship, finishes and visual presentation, while still providing an organised and easy-to-manage catalogue structure behind the scenes.
A website designed to reflect the brand
The finished website gives Mckinney & Co a platform that feels aligned with the quality of their products and the audience they serve.
Elegant, image-led and easy to navigate, the site provides a modern presentation layer for a traditional British interiors manufacturer – helping the business showcase its collections to designers, specifiers and luxury homeowners worldwide.
Luxury brands deserve more than off-the-shelf presentation.
Whether you manufacture bespoke products, work within the luxury interiors sector or provide premium services, presentation plays a major role in how your business is perceived online.
Quality craftsmanship deserves quality presentation