Training web design & development for Sussex training provider

Bespoke Training Website Design for McCrudden Training

I have had the pleasure of working with McCrudden Training since 2008, when I was first commissioned to develop their original branding and design their very first website. Over the years, our collaboration has continued to evolve, supporting the company’s growth and development. Recently, McCrudden Training approached me once again with an exciting new challenge—an extensive branding overhaul and a completely new website development to reflect the expansion of their business into the newly established McCrudden Partnership.

The key objective of this project was to create a cohesive and professional online presence that would act as the main brand website while also supporting a series of independent sub-brand websites. This required a careful balance between unified branding and distinct sector focus, ensuring that each division of McCrudden Training could effectively target its specific audience while still feeling connected to the overarching partnership.

To achieve this, I undertook a full-scale brand refresh, including the creation of a new logo and updated design elements that would flow seamlessly across all digital platforms. The primary website was then designed and developed using WordPress, providing a highly flexible and scalable solution that could accommodate the needs of both the main brand and its sub-brands.

A crucial feature of the main website was its role as a central marketing hub, directing traffic to the various sub-brand websites and enhancing the visibility of each sector in which McCrudden Training operates. Each standalone website was carefully crafted to cater to its specific audience, with tailored content and user-friendly navigation designed to highlight the unique training services offered.

By implementing this strategic multi-site approach, McCrudden Training now benefits from a stronger online presence, greater brand recognition, and a more streamlined way to promote its wide range of training courses. The new website system not only strengthens the McCrudden Partnership’s identity but also ensures that each independent training division has the tools it needs to thrive.