Website design helps internationally recognised brand ascend in search heights

Website Redevelopment for Marlow Ropes – A Leading British Manufacturer

I was introduced to Marlow Ropes, a renowned British manufacturer of specialist synthetic fibre ropes based in Hailsham, Sussex, through a recommendation from one of my existing clients. Following initial discussions with their team, I was commissioned to undertake a complete redevelopment of their existing website, ensuring it met the evolving needs of their business while maintaining and enhancing their strong online presence.

The goal of the project was to modernise the website design while preserving valuable existing content and improving usability for both UK and international audiences. In addition to the primary website redesign, I was also tasked with creating a separate but consistent website for their US-based division, ensuring that both sites effectively represented the brand while catering to their respective markets.

A key challenge in the redevelopment process was to ensure a seamless transition from the old site to the new one. To achieve this, I implemented comprehensive URL redirections to prevent broken links, minimise the risk of 404 errors, and safeguard their existing search engine rankings. This meticulous approach helped maintain traffic levels and ensured a smooth user experience for returning visitors.

The homepage was designed to prominently feature Marlow Ropes’ five main manufacturing sectors, providing clear and structured navigation for customers. Additionally, I incorporated custom content sections to highlight key aspects of the business, including their media hub, reseller network, and dedicated Marlow team. The website was also developed with multiple language options, catering to Marlow’s international customer base.

Beyond providing an engaging and informative platform, the website serves a commercial function by driving traffic to Marlow Ropes’ existing online stockist store, which is integrated with the Sana B2B e-commerce system. This ensures a smooth journey for potential customers, from product exploration to purchase.

Since its launch, the new fully-managed website has proven to be a highly effective tool for growth, consistently attracting over 30,000 visitors per month. This substantial increase in traffic has reinforced Marlow Ropes’ position as a market leader, demonstrating the long-term impact of a well-executed website redevelopment.